CASE STUDY
Choquette CKS
Bridging Language and Service Excellence
our objective
“To create marketing materials that were effective in English and French while also maintaining the brand's integrity and message consistency across different linguistic and cultural contexts.”
Choquette CKS is a Commercial Kitchen Service company which has been in business since 1913.
who is Choquette CKS ?
Embarking on the bilingual marketing journey with Choquette CKS, Markayting has helped promote the power of strategic ingenuity and cultural finesse! We helped Choquette CKS not just navigate but to flourish in a bilingual market. Join us as we discuss our success story, revealing the steps that propelled the brand to new heights.our impact
“The Heritage Food Service Group has been working with Markayting for almost 3 years. Kaylesha's (owner) expertise in the area of branding and marketing has been key in helping our company improve and extend our marketing reach. Kaylesha's high engagement makes Markayting an important contributor to our overall success.”
- Ken Beasley, President- Heritage Service Group Canada (Parent Company of Atlantic Equipment Services)Choquette CKS, a leader in commercial kitchen equipment repair and maintenance, collaborated with Markayting Creative Agency to enhance their marketing communications. A unique aspect of this project was the bilingual nature of their market, covering both Ontario and Quebec, necessitating marketing materials in both English and French.Project Overview
Choquette CKS needed to strengthen their brand presence in a bilingual market. The challenge was to create marketing materials that were not only effective in both languages but also maintained the brand's integrity and message consistency across different linguistic and cultural contexts.The Challenge
Our Approach:
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Developed a comprehensive marketing strategy that included bilingual content creation for both digital and print materials.
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Ensured that all marketing communications were culturally relevant and linguistically accurate for both English and French-speaking audiences.
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Maintained a consistent brand voice and messaging in both languages, ensuring a seamless brand experience for all customers.
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Worked closely with Choquette CKS to understand the nuances of their bilingual market and develop appropriate marketing materials.
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Provided a range of services including website content, social media management, email marketing, and printed materials, all in both English and French.
Execution
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Successfully elevated Choquette CKS's brand presence in the bilingual Canadian market.
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Achieved effective communication with both English and French-speaking customers, enhancing customer satisfaction and engagement.
Results & Impact
FUTURE PLANS Ongoing Marketing Partnership
Markayting Creative Agency continues to support Choquette CKS in their marketing endeavors, ensuring ongoing effectiveness in their bilingual communications.
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