Individual Courses
Markayting School Online Group Course
Course Details
Format: Group Sessions (Taught Online via Zoom)
Duration: 8 Weeks (One Session per Week)
Start Date: Tuesday, September 24th
Class Time: 11 am PST - 12:30 pm PST each Tuesday
Join our comprehensive online group course at Markayting School, designed to provide a holistic understanding of modern marketing principles and practices. This program covers all essential aspects of marketing, including strategy, branding, digital marketing, content creation, and social media management. Delivered over eight weeks through interactive Zoom sessions, this course is perfect for business owners, aspiring marketers, and anyone looking to enhance their marketing expertise.
Each week includes homework, assignments, and bonus resources to reinforce learning and provide practical experience. The course also features a Q&A session at the end of every class and access to a private Facebook group for continued support and networking.
course syllabus
Week 1: Introduction to Marketing Fundamentals
Overview of Marketing Principles
Understanding Market Research and Analysis
Defining Marketing Goals and Objectives
Homework & Assignments: Initial market research and setting marketing goals
Bonus Resources: Reading materials on marketing principles
Week 2: Strategic Marketing Planning
Developing a Marketing Strategy
Identifying Target Audiences and Personas
Crafting a Marketing Plan and Budgeting
Homework & Assignments: Creating a marketing strategy draft
Bonus Resources: Templates for marketing plans and audience personas
Week 3: Branding and Positioning
Assessing and Enhancing Brand Identity
Creating a Strong Brand Positioning
Elements of Effective Branding
Homework & Assignments: Brand assessment and positioning statement
Bonus Resources: Case studies on successful branding
Week 4: Digital Marketing Essentials
Overview of Digital Marketing Channels
Email Marketing Strategies and Implementation
Utilizing Canva for Marketing Designs
Homework & Assignments: Designing a marketing piece using Canva
Bonus Resources: Tutorials on using Canva
Week 5: Social Media Strategy and Management
Developing a Social Media Strategy
Content Planning and Scheduling
Best Practices for Social Media Engagement
Homework & Assignments: Social media content calendar
Bonus Resources: Scheduling tools and templates
Week 6: Content Creation and Visual Storytelling
Types of Content (Visual, Written, Video)
Creating Compelling Visual Content
Tools and Techniques for Effective Content Creation
Homework & Assignments: Creating a visual storytelling piece
Bonus Resources: Guides on visual storytelling
Week 7: Social Media Advertising and Analytics
Setting Up and Managing Ad Campaigns
Budgeting and Measuring ROI
Using Analytics Tools to Track Performance
Homework & Assignments: Setting up a mock ad campaign
Bonus Resources: Analytics tools and guides
Week 8: Community Management and Growth Strategies
Building and Engaging Online Communities
Handling Feedback and Crisis Management
Strategies for Organic Growth and Sustainability
Homework & Assignments: Community management plan
Bonus Resources: Strategies for organic growth
bonus session: the markayting method
Efficient Planning, Creation, and Scheduling of Social Media Content
Hands-On Workshop for Practical Application
Homework & Assignments: Planning and scheduling content for the next month
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Individual Courses
Looking to enhance your skills in a specific area? Looking to equip your team members with the tools they need for marketing success? We offer a variety of individual courses designed to give you a competitive advantage in the digital landscape. Our courses are hands-on with ample support along the way.
