Individual Courses
Taught one-on-one or exclusively with your organization by the Markayting team
Social Media Marketing Manager Course
Course Details
Format: One-on-One (Taught Online)
Duration: 6 Classes on a Predetermined Schedule
Location: Online with an Option to participate in an In-Person Content Shoot in the Greater Vancouver, Fraser Valley Area
Elevate your social media marketing skills with our specialized Social Media Marketing Manager course. This program is designed for individuals looking to master the art of social media management and drive impactful results for their brands. Over the course of six one-on-one online sessions, you'll gain in-depth knowledge and hands-on experience in developing and executing effective social media strategies.
The course includes support on how to pitch and get your first client(s), and an optional opportunity to attend a content shoot in person, providing you with practical experience in creating high-quality social media content. This immersive experience is tailored to help you understand the full spectrum of social media marketing, from strategic planning to content creation and analytics.
course syllabus
Class 1: Introduction to Social Media Marketing
Overview of Social Media Platforms
Understanding Audience and Engagement
Setting Social Media Goals and Objectives
Class 2: Developing a Social Media Strategy
Crafting a Social Media Plan
Identifying Target Audiences and Personas
Content Calendars and Scheduling
Class 3: Content Creation and Curation
Types of Content (Visual, Written, Video)
Best Practices for Engaging Content
Tools and Resources for Content Creation
Class 4: Social Media Advertising
Introduction to Paid Social Media
Setting Up and Managing Ad Campaigns
Budgeting and ROI Analysis
Class 5: Analytics and Performance Tracking
Key Metrics and KPIs
Using Analytics Tools (e.g., Google Analytics, platform-specific insights)
Making Data-Driven Decisions
Class 6: Community Management and Client Acquisition
Building and Engaging Online Communities
Handling Feedback and Crisis Management
How to Pitch and Get Your First Client(s)
Optional In-Person Content Shoot (Greater Vancouver, Fraser Valley Area)
Hands-on Content Creation Experience
Professional Tips for Shooting and Editing
Practical Application of Course Learnings
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Individual Courses
Looking to enhance your skills in a specific area? Looking to equip your team members with the tools they need for marketing success? We offer a variety of individual courses designed to give you a competitive advantage in the digital landscape. Our courses are hands-on with ample support along the way.
