CASE STUDY
Lavoie Mortgage Group
Navigating Dream Home Journeys
our objective
Our objective is to amplify Lavoie Mortgage Group's visibility and reputation as the go-to mortgage brokerage for personalized, client-focused mortgage solutions. By leveraging targeted marketing strategies, we aim to increase lead generation and establish Jessie Lavoie as a trusted authority in the mortgage industry.
Located in the Lower Mainland, Lavoie Mortgage Group is dedicated to ensuring a smooth and hassle-free financing experience. Jessie Lavoie stands out as one of Canada's leading Mortgage Brokers, with accolades such as the DLC Hall of Fame Elite award to her name!
who is Lavoie Mortgage Group?
our impact
“I have been working with Markayting for almost 4 years now, and the experience has been nothing short of exceptional. Kaylesha and her teams expertise has been pivotal in managing my social media and all other marketing materials in my business.
Kaylesha consistently goes above and beyond in designing creative and engaging marketing materials tailored to my business needs. Her experience has become such a useful tool for me as I continue to grow my company. Whenever I've needed assistance or guidance, Kaylesha has been there, providing valuable insights and strategic advice.”
- Jessie, Owner, Mortgage BrokerOriginally operating under the personal brand of Jessie Lavoie, our client recognized the need to evolve and expand the brand's reach and impact in the competitive mortgage brokerage industry. The transition to Lavoie Mortgage Group marks a significant milestone, reflecting a broader service offering and a commitment to serving a wider clientele with diverse mortgage needs.
Project Overview
The primary goal of this project was to seamlessly transition from Jessie Lavoie to Lavoie Mortgage Group, implementing a comprehensive rebranding strategy that included the development of a new website, the creation of engaging social media content, and the production of both print and digital marketing materials. This rebranding aimed to enhance brand recognition, convey the expanded capabilities of the group, and solidify its position as a leading mortgage brokerage in Canada.
Objective
Key Components:
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Developed a new brand identity for Lavoie Mortgage Group, including logo design, brand color scheme, and messaging strategy to reflect the group's values and mission.Ensured brand consistency across all platforms and materials to strengthen brand recognition and trust among existing and potential clients.
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Launched a new, user-friendly website to serve as the digital cornerstone of Lavoie Mortgage Group. The website features improved navigation, enhanced content, and a clean, modern design to better engage visitors and facilitate the mortgage application process.
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Implemented a dynamic social media strategy focused on building engagement and community. This included regular posting of informative content, client testimonials, mortgage tips, and industry updates to increase followers and drive interaction on platforms such as Instagram, Facebook, and TikTok.
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Designed and produced a wide range of marketing materials, including business cards, brochures, email newsletters, and digital ads. These materials were crafted to communicate the group's services, expertise, and unique value proposition, supporting both client acquisition and retention efforts.
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The transition to Lavoie Mortgage Group and the accompanying rebranding and marketing efforts have positioned the brokerage for continued success and growth. The new brand identity resonates with a diverse client base, the website has seen increased traffic and engagement, and social media platforms are experiencing enhanced interaction. Overall, the project has laid a solid foundation for Lavoie Mortgage Group to achieve its objectives of expanding its client base and maintaining its status as a top mortgage broker in Canada.
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Providing continuous marketing consultation and support to adapt to evolving market needs.
Outcome
FUTURE PLANS Continued Partnership
Marketing Creative continues to be an essential marketing ally for Lavoie Mortgage Group, consistently developing new strategies to enhance their brand presence further.
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