CASE STUDY
Angies Hair Boutique
The Angie's Hair Boutique Revival
our objective
To sprinkle a little digital fairy dust on Angie's Hair Boutique, transforming its online vibe to match its eco-chic, personalized hair magic. We set out to amp up the fun, dial up the engagement, and showcase Angie's as the go-to spot for sustainable style and hair wizardry, all with a fresh, vibrant online presence that pops!
Angies is a blonde expert & colour enthusiast in Maple Ridge, BC. She is a natural hair advocate who is passionate about fashion colours & ethical extensions.
who is Angie?
our impact
“I hired Kay to update my website. Not only did she read my mind and turn my ideas into reality, she went above and beyond with her creative insight and wisdom. It was such a delight working with her, that it was a no brainer to continue with her monthly marketing support. Her strategy and applied marketing knowledge has helped me not only grow as a business, but it has allowed me the gift of time to start a few passion projects ( that she will also help me with ) A few other things i love about Kay, She is consistent and available. Its been about a year now, and she is always professional & always dependable. She is my biggest cheerleader. I cant wait to bounce my ideas off Kay! She is the first person i tell my ideas to because the feedback is always positive, helpful, and encouraging. I highly recommend Markayting Creative!”
- Angie, Boutique OwnerAngie's Hair Boutique, nestled in the heart of Maple Ridge, was a gem waiting to sparkle brighter. Known for its commitment to sustainability, personalized service, and top-notch hair care, the boutique needed to elevate its digital presence to mirror the exceptional in-salon experience. The goal was to transform Angie's online footprint, making it as vibrant and inviting as the salon itself, thereby attracting a wider audience while staying true to its eco-friendly and customer-centric ethos.
The Challenge
We embarked on a comprehensive makeover of Angie's digital identity, starting with a website redesign that not only looks stunning but also enhances user experience. Our branding refresh brought the essence of Angie's to life online, with a colour palette and design elements that reflect the boutique's warm, welcoming, and professional atmosphere. Our marketing strategy was tailored to highlight Angie's unique selling points: sustainability, expertise in hair care, and personalized services. We leveraged social media to create engaging content that tells the Angie's story, showcases client transformations, and shares hair care tips, all aimed at boosting engagement and fostering a community around the brand.
The Solution
Our Approach:
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We developed a visually appealing, easy-to-navigate website that effectively communicates Angie's offerings and brand values. The site features an intuitive layout, engaging content, and a seamless booking experience.
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We updated Angie's branding to reflect a modern, elegant, and sustainable image. This included a new logo, color scheme, and marketing materials that resonate with the target audience.
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We crafted a content calendar filled with before-and-after transformations, behind-the-scenes peeks, and hair care tips, all of which highlight Angie's expertise and the quality of service clients can expect.
The Outcome
The Angie's Hair Boutique Revival project not only refreshed the brand's digital presence but also significantly enhanced its online visibility and customer engagement. The new website and revitalized branding have received positive feedback from clients and have led to an increase in bookings. Social media engagement has grown, creating a lively community of followers eager to share their experiences and interact with the brand. Through this holistic digital transformation, Angie's Hair Boutique has solidified its position as a leader in sustainable and personalized hair care services in Maple Ridge and beyond.
The Future
With the foundation set for digital growth, Angie's Hair Boutique is poised to continue its journey of expansion, reaching more clients while maintaining its commitment to quality, sustainability, and the personal touch that makes it so special. Our ongoing partnership will ensure Angie's not only keeps up with the latest digital trends but also remains a beloved staple in its community, one hair transformation at a time.
FUTURE PLANS Continued Partnership
Markayting Creative remains a key marketing partner for Angie’s Hair Boutique continually working on new initiatives to further elevate their brand.
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