How Markayting Creative Crushes Marketing with the 2025 Marketing Survival Kit
At Markayting staying on top of our game means having the right tools to keep us organized and producing amazing content. Here’s a look at the apps and platforms we use daily to make magic happen for our clients:
At Markayting, we’ve been in the marketing game for a while, and we’ve tried many email platforms. But once we discovered FloDesk, we were hooked. It didn’t take long for us to fall in love with its simplicity, stunning design capabilities, and overall ease of use. Here’s why FloDesk has become our go-to email marketing tool, and why we think it’s a game-changer for anyone looking to add email marketing to their digital strategy.
Later: Plan It and Post It
Later is our secret weapon for scheduling content across all the big platforms—Instagram, Facebook, Pinterest, LinkedIn, TikTok, and Twitter. It helps us:
Map out social strategies ahead of time.
Preview Instagram grids.
Track performance and monthly analytics. (Marissa’s favourite part of the job…)
Canva: Where the Creative Sparks Fly
Canva keeps us designing like champs. Whether it’s Insta posts, flyers, or digital materials, Canva makes creating eye-catching visuals a breeze. We use it to:
Build reusable templates that save time.
Whip up stunning presentations and concepts for clients.
Create captivating social media posts for clients ranging from local hair salons to national commercial kitchen equipment services. (Marissa’s REAL favourite part of the job.)
Notion: Staying Organized
Notion is our lifesaver for staying on top of a packed schedule. From managing projects and deadlines to capturing big ideas, it’s our ultimate organization tool. Here’s how it keeps us sane:
Daily schedules and task priorities? Check.
Communicating tasks and strategies with our clients? Check.
Organizing our content while doing client's photoshoots and video days? Check
Slack: Talk and Share.
Marketing moves fast, and Slack keeps us in sync. Whether it’s brainstorming or quick updates, we use it to:
Chat about our projects during the day. (or to gossip about whats going on in the marketing world)
Share files and get feedback instantly.
Keep client projects organized with dedicated channels.
Dropbox: File Sharing Made Easy
Big files? No problem. Dropbox lets us store and share everything securely. We use it to:
Keep all client projects in one place.
Share folders directly with clients and with team members.
Access files at any time
Loom: Video Walkthroughs
When words aren’t enough, Loom saves the day. Video walkthroughs make feedback and instructions crystal clear. We love it for:
Client tutorials on tools and platforms.
Easily demonstrates and explains to team members the most effective ways to complete tasks.
Explaining strategies visually.
Zoom: Meet Ups
Zoom makes remote teamwork and client check-ins feel personal. We use it to:
Chat with clients about marketing goals.
Brainstorm ideas with our team or just to check-in. (especially when Kay has an exciting story to share, Marissa is all ears)
Present projects and results with our clients.
CapCut & InShot: Reel It In
Creating scroll-stopping video content? CapCut and InShot have us covered. We rely on these apps to:
Edit Instagram reels and TikToks. (from playful trends to client giveaways)
Add text, effects, and transitions to make videos pop.
Turn raw footage into polished, high-engagement content.
Why These Tools Rock
These apps make our lives easier and our marketing strategies stronger. They let us focus on what we do best: bringing bold ideas to life and delivering results for our clients. From planning to posting, we’ve got it all covered—and these tools are how we make it happen.