Why We Love FloDesk

In the fast-paced world of marketing, email campaigns are a big deal. They’re one of the most effective ways to stay connected with your audience, keep your brand top of mind, and engage with both potential and existing customers. Whether you’re running a small business or managing multiple clients, email campaigns can make or break your marketing strategy. But here’s the thing: designing, building, and managing those emails can be overwhelming and time-consuming—especially if you’re working with outdated or overly complicated platforms.

At Markayting, we’ve been in the marketing game for a while, and we’ve tried many email platforms. But once we discovered FloDesk, we were hooked. It didn’t take long for us to fall in love with its simplicity, stunning design capabilities, and overall ease of use. Here’s why FloDesk has become our go-to email marketing tool, and why we think it’s a game-changer for anyone looking to add email marketing to their digital strategy.

1. Design Without the Stress

Let’s face it: email design can be stressful. Whether you’re starting from scratch or trying to modify an existing template, there are endless decisions to make—colors, fonts, images, layout, you name it. And if you’re not a professional designer, things can quickly get overwhelming.

That’s where FloDesk truly shines. With its drag-and-drop email builder, designing beautiful, professional-looking emails has never been easier. You don’t need any coding knowledge or graphic design skills to create something that looks polished and on-brand. Just drag, drop, and customize. That’s it! The platform is so intuitive that even if you’re new to email marketing, you’ll feel like a pro in no time.

We use FloDesk for many of our clients, and we’ve been able to create stunning email campaigns across a wide range of industries. Whether we’re designing a promotional campaign for a boutique hair salon, a newsletter for a local personal training gym, or an update for a nationwide commercial equipment service repair company, FloDesk has the flexibility and tools to meet every need. Its ease of use makes it adaptable to any brand or style, and that’s one of the main reasons we love it so much.

All the Templates You Need

One of the most intimidating parts of email marketing is staring at a blank email draft, trying to figure out how to make it look good. Sometimes, you just don’t know where to start. That’s why FloDesk’s extensive library of pre-designed templates is such a lifesaver.

FloDesk has a template for every occasion—whether you’re running a holiday promotion, launching a new product, or sending out a monthly newsletter. The templates are all beautifully designed and ready to go, which means you don’t have to spend hours trying to figure out the layout or aesthetic. You can simply choose a template, customize it to fit your brand’s style, and hit send.

This has been particularly helpful for our clients who manage their own emails because they don’t have to start from scratch every time we want to send out a campaign. Instead, they can pick a template that fits the message they’re trying to convey, make a few tweaks, and voila—an eye-catching, professional email is ready to go. It’s especially helpful when we’re managing multiple clients with different needs and branding. The variety of templates ensures that we can always find something that fits the occasion.

Automation Without the Headaches

In today’s digital world, email automation is a must-have for any marketing strategy. It allows you to send personalized, targeted emails to your audience based on their behaviour or preferences without having to manually hit send every time. But setting up automation sequences can be complicated, especially if you’re working with a platform that isn’t user-friendly.

FloDesk takes the complexity out of automation. Whether you’re setting up a simple welcome series for new subscribers or a more complex workflow to nurture leads and convert them into customers, FloDesk makes it easy to automate your emails. The platform’s automation tools are intuitive and easy to use, so you don’t need to be a tech wizard to get everything set up.

For Markayting, this has been a game-changer. We’ve been able to create automated email sequences for our clients that deliver the right message at the right time, without having to manually manage every campaign. This not only saves us time but also ensures that our clients’ customers are getting timely, personalized communication that keeps them engaged and interested

4. Affordable & Transparent Pricing

Pricing is a big deal when it comes to choosing an email marketing platform. Many platforms start off with low prices but then hit you with surprise fees as your subscriber list grows. It’s frustrating when you suddenly have to pay more just because your email list is doing well.

FloDesk’s pricing is refreshingly simple and transparent. They offer a flat-rate plan that doesn’t change as your subscriber list grows. That means no surprise costs, no hidden fees, and no need to worry about scaling your list. You can grow your email list without worrying about being penalized for success.

For a small agency like Markayting Creative, this pricing structure is perfect. It allows us to budget for our clients' email marketing campaigns without having to constantly re-evaluate costs as their lists grow,

5. Stellar Customer Support

Let’s be real—tech issues happen. No matter how user-friendly a platform is, there will always be times when you run into a problem or have a question. That’s why having a reliable customer support team is so important.

FloDesk’s customer support is top-notch. They have a responsive, knowledgeable team that’s ready to help whenever you hit a snag. Whether it’s a technical issue or just a question about how to use a feature, you can count on their support team to get back to you quickly with helpful solutions.

Having a support team we can rely on makes all the difference. With FloDesk, we know that if something goes wrong, we have backup. That peace of mind is invaluable

6. Our Emails Look Great on Every Device

With so many people checking their emails on their phones, your email campaigns must look just as good on mobile devices as they do on desktops. If your emails aren’t mobile-friendly, you’re going to lose a lot of potential engagement.

FloDesk takes care of this for you. Their templates and designs are fully responsive, meaning they automatically adjust to look great on any device. Whether someone is opening your email on a smartphone, tablet, or desktop computer, you can rest assured that it will look professional and visually appealing.

This is a huge relief for us at Markayting Creative. We don’t have to worry about manually adjusting designs to make sure they look good on mobile. FloDesk does the heavy lifting, so we can focus on crafting the content and strategy for each campaign..

7. Final Thoughts

After trying numerous email marketing platforms over the years, FloDesk has truly become our go-to tool at Markayting Creative. It strikes the perfect balance between beautiful design, ease of use, and smart automation. Whether we’re designing campaigns for a local laser clinic or a charity event, FloDesk delivers the flexibility, functionality, and affordability we need.

Running email campaigns no longer feels like a chore—it’s actually a creative process we look forward to. If you’re tired of clunky platforms that make email marketing more complicated than it needs to be, we highly recommend giving FloDesk a try. Trust us, once you experience the difference, you’ll wonder how you ever managed without it!

Want to try FloDesk yourself? Use this link https://flodesk.com/c/MARKAYTING to get 50% off your first year!