CASE STUDY
Fabric Living
The Fabric Living Launch: A Social Media Strategy Case Study
our objective
Our objective was strategically positioning Fabric Living's new corporate brand in the digital landscape through an effective social media setup and strategy, ensuring a seamless and impactful launch that resonates with its target audience.
Fabric Living is a Vancouver-based real estate developer dedicated to strengthening communities by creating unique and meaningful spaces in vibrant, authentic neighborhoods. They focus on integrating purposeful residential and commercial spaces into the social fabric of cities, emphasizing design-forward, functional homes, and smart amenities. Their projects are designed to add value, inspire connection, and optimize the human experience, catering to creative minds and trendsetters while being aspirational yet attainable. Fabric Living is passionate about enhancing communities and promoting interconnectedness through their developments.
who is FABRIC LIVING?
our impact
“We recently worked with Kaylesha at Markayting to help with the social media set up and strategy for our new corporate brand launch. Working with Markayting has been a great experience. We found Kaylesha to be very knowledgeable, responsive and diligent. She is always quick to support our needs and has certainly made launching our new corporate social media platform a smooth and enjoyable process. Her deliverables are always on time and training was very insightful and easy to follow. We will be working with Markayting again in the future and would definitely recommend their services to other small businesses"
- Theresa Dillon, Sales and Marketing DirectorThe project involved collaborating with Fabric Living to develop and implement a comprehensive social media strategy for their new corporate brand launch. This included content creation, platform setup, and developing an engaging online presence to maximize brand visibility and audience engagement.Project Overview
The main challenge was establishing a strong social media presence for a new brand in a competitive market. This required a deep understanding of Fabric Living's brand identity, target audience, and market trends to create a tailored social media strategy that would stand out and captivate the intended audience.The Challenge
Our Approach:
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Developed visually appealing and brand-aligned content and templates to showcase Fabric Living's identity and values.
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Crafted a bespoke social media strategy focusing on engagement, growth, and brand awareness.
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Provided comprehensive training and ongoing support to ensure the Fabric Living team could effectively manage and sustain their new social media presence.
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